30+
Stores nationwide
Years of retail experience
40+
Supplier relationships
20+
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Kiwi owned & operated
100%
Built for independent retailers.
Backed by real strength.
About BHL Group
Running an independent appliance, furniture or electronics retail business has never been more challenging. Margin pressure, increasing competition, rising operating costs and changing customer expectations are constantly putting added pressure on retailers across New Zealand.
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BHL Group helps independent retailers compete smarter through stronger buying power, NARTA membership access (Australasia’s largest industry buying group), group negotiated rebates, national support, marketing, operational expertise and a lower-cost membership model – all while allowing you to retain your independence.
The Support You Need.
The             You Value.
Freedom
Membership Benefits
We give independent retailers the knowledge and support they need to thrive.
Rising costs and stronger competition are putting increasing pressure on independent retailers. BHL Group helps you protect healthy profit margins while still remaining competitive.
Margin Pressure
Buying Power
BHL Group members have access to competitive supplier pricing and sustainable rebate opportunities which allow us to remain competitive with larger scale market share holders.
Cashflow Pressure
BHL Group manages inventory and high level operational costs. Our integrated system shows pricing and stock levels whilst also keeping members informed when special deals are available.
Buying Behaviour
BHL Group understands growing e-commerce & omnichannel expectations supporting members in remaining responsive, visible and consistent at every stage of the buying journey.
Rising costs and stronger competition are putting increasing pressure on independent retailers. BHL Group helps you protect healthy profit margins while still remaining competitive.
Mark Jury
BHL Group Founder & Director
About BHL Group
Independent appliance retail in New Zealand has changed.
Independent appliance retailers across New Zealand are operating in a more demanding market than ever before. Margins are tighter, competition is stronger, operating costs continue to rise and customer expectations are evolving quickly.
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Success is no longer simply about selling appliances. Retailers must protect profitability, manage stock and cash flow carefully, deliver a consistent in-store and online experience, and build a resilient business that can compete now and into the future.
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Despite these challenges, independent appliance retailers remain a vital part of New Zealand’s retail landscape, providing local knowledge, trusted service and genuine choice to communities nationwide.
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BHL Group is a New Zealand appliance buying group created to help independent retailers compete with greater confidence. We provide the commercial strength, industry expertise and practical support members need to build sustainable, profitable businesses - without giving up their independence.
Previously, we would sometimes lose customers when trying to price match larger retailers. Now, with the BHL buying power and supplier agreements, we can price competitively knowing there is support behind us.
Co-Owner of Applianceplus Tokoroa
LUKE SCINTU
Group Negotiated Rebates
Benefit from supplier rebate structures, designed to improve profitability and deliver stronger commercial returns for independent retailers.
Strengthen local demand with national campaigns, digital support and retail marketing tools, tailored to independent appliance retailers.
Marketing Support
BHL Group helps iindependent appliiance retailers improve financial performance, streamline operations and grow with practical support, stronger supplier relationships and expert industry guidance.
Why independent appliance retailers choose BHL Group
WHY BHL GROUP
Better Systems
Access practical systems and tools that help improve visibility, stock management, operational efficiency and overall business performance.
Business Expertise
Gain access to practical retail expertise, operational guidance and market insights to help you make smarter business decisions.
Stronger businesses.
Real outcomes.
REAL BUSINESSES. REAL OUTCOMES.
BHL members join for different reasons - improving profitability, gaining stronger buying power, modernising operations or preparing for future growth.
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But the outcome is the same - a stronger business backed by a trusted national network.
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A Nationwide Network of Independent Retailers.
STRONGER TOGETHER
BHL Group proudly supports independent retailers throughout New Zealand, bringing together businesses that share a common goal - remaining competitive, profitable and independent.
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Our members benefit from shared expertise, stronger supplier partnerships and the collective strength of a trusted national group.
JOIN BHL GROUP
Could BHL be the right fit for your business?
If you are an independent appliance retailer looking to strengthen profitability, improve competitiveness and access the support of a nationwide network - we’d love to have a confidential conversation.
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No pressure. Just a practical discussion about whether BHL could be the right fit for your business.
Low-cost membership model
National support
Independent retailers
